by Steve McClellan
The latest is Dusseldorf-based ecx.io, which has a staff of 200 and offices in Bracknell/London, Munich, Wels, Varazdin, Vienna and Zurich. Earlier this week … Read the whole story
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by Richard Whitman, Columnist
Hot Dog Diaries blogger Mark Andel writes: "Some Super Bowl copywriter and creative director and big-time ad agency apparently don't know Chicagoans -- or … Read the whole story
by Amy Corr
"The Bud Light Party" -- the first work created by Wieden+Kennedy -- showcases Schumer and Rogen as politicians running under a new political party: … Read the whole story
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by Richard Whitman, Columnist
A recent BIA/Kelsey report released this week found more than 70% of franchisees work with an advertising or digital agency, the majority of which … Read the whole story
by Joe Mandese
The programmatic media-trading marketplace ended 2015 by accelerating its "flight to quality" with average CPMs continuing to rise, according to an analysis of fourth-quarter … Read the whole story
by Larissa Faw
The brand has been refreshed with better ingredients, bigger portions with a branding and packaging redesign to showcase the upgraded product. Now, ConAgra and … Read the whole story
by Larissa Faw
Utilizing Shoe Carnival's social media platforms across Facebook, Twitter, Instagram, Pinterest and YouTube, as well as paid social media advertising, the campaign aims to … Read the whole story
by Steve McClellan
The campaign is called #TrueBelievers, which the brand created with its ad agency Walton Isaacson. The idea is to create a "movement" around athletes … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While a lot … Read the whole story