The latest is Dusseldorf-based ecx.io, which has a staff of 200 and offices in Bracknell/London, Munich, Wels, Varazdin, Vienna and Zurich. Earlier this week … Read the whole story
Hot Dog Diaries blogger Mark Andel writes: "Some Super Bowl copywriter and creative director and big-time ad agency apparently don't know Chicagoans -- or … Read the whole story
"The Bud Light Party" -- the first work created by Wieden+Kennedy -- showcases Schumer and Rogen as politicians running under a new political party: … Read the whole story
A recent BIA/Kelsey report released this week found more than 70% of franchisees work with an advertising or digital agency, the majority of which … Read the whole story
The programmatic media-trading marketplace ended 2015 by accelerating its "flight to quality" with average CPMs continuing to rise, according to an analysis of fourth-quarter … Read the whole story
The brand has been refreshed with better ingredients, bigger portions with a branding and packaging redesign to showcase the upgraded product. Now, ConAgra and … Read the whole story
Utilizing Shoe Carnival's social media platforms across Facebook, Twitter, Instagram, Pinterest and YouTube, as well as paid social media advertising, the campaign aims to … Read the whole story
The campaign is called #TrueBelievers, which the brand created with its ad agency Walton Isaacson. The idea is to create a "movement" around athletes … Read the whole story
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While a lot … Read the whole story
Mountain Dew's new Kickstart drink combines three great things: Mountain Dew, juice and caffeine. In the brand's Super Bowl ad, three other awesome things … Read the whole story
Arnold Worldwide tapped Ed Castillo as global chief strategy officer, a new position. Castillo will report to Arnold global president Pam Hamlin. Most recently … Read the whole story
RAFFI named Kenwerks as the brand's marketing and public relations agency of record. Kenwerks will handle all brand marketing, entertainment marketing, social media and … Read the whole story