Currently, media chores worldwide are split among a number of shops across five holding companies -- including GroupM's MEC, which has the U.S. assignment. … Read the whole story
Bob has been quite vocal about the current failings of the ad business and his latest critique is squarely aimed at those in the … Read the whole story
That finding is based on the group's just-issued annual ranking of the world's best marketing campaigns measured by business impact. Four of the top … Read the whole story
Oh now, come on. The most productive time you spend with your phone is while you're sitting on the toilet. Admit it. You know … Read the whole story
Horizon's Scout Sports & Entertainment and Bungalow Horizon are teaming with sports rights agency MP & Silva for a branded partnership serving Monumental Sports … Read the whole story
It is unclear whether FCA will hold a formal review to replace W+K. The automaker is increasingly dividing up its brands among various shops. Read the whole story
ICF International, which has acquired a number of agencies, including Olson about 15 months ago, is consolidating its agency holdings to create a new … Read the whole story
What started out as a mundane video project for a commercial flooring client has taken an unexpected turn into becoming an award-winning, documentary short. … Read the whole story
Under the agreement the two parties will explore and develop data models for eight different industries. Tencent will create target audience profiles for OMG … Read the whole story
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Who's afraid of ad blocking? I would hazard to guess, just about everyone but consumers, the ad blocking companies themselves and mobile carriers. Read the whole story
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Not all the stories of disruption are of the "David vs. Goliath" variety. Sometimes they are more of the "David vs. Goliath vs. innocent … Read the whole story
Milk and Girl Scout cookies. One beer with endless brand slogans. Let's launch! Read the whole story
Translation tapped Federico "Fede" Garcia as creative director, based in New York. He joins the agency following a 4-year stint at Ogilvy & Mather's … Read the whole story
Energy Upgrade California, a state initiative to help Californians save energy and conserve natural resources, selected Advantage International as its new sponsorship and experiential … Read the whole story
