by Steve McClellan
Currently, media chores worldwide are split among a number of shops across five holding companies -- including GroupM's MEC, which has the U.S. assignment. … Read the whole story
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by Richard Whitman, Columnist
Bob has been quite vocal about the current failings of the ad business and his latest critique is squarely aimed at those in the … Read the whole story
by Steve McClellan
That finding is based on the group's just-issued annual ranking of the world's best marketing campaigns measured by business impact. Four of the top … Read the whole story
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by Richard Whitman, Columnist
Oh now, come on. The most productive time you spend with your phone is while you're sitting on the toilet. Admit it. You know … Read the whole story
by Larissa Faw
Horizon's Scout Sports & Entertainment and Bungalow Horizon are teaming with sports rights agency MP & Silva for a branded partnership serving Monumental Sports … Read the whole story
by Larissa Faw
It is unclear whether FCA will hold a formal review to replace W+K. The automaker is increasingly dividing up its brands among various shops. Read the whole story
by Steve McClellan
ICF International, which has acquired a number of agencies, including Olson about 15 months ago, is consolidating its agency holdings to create a new … Read the whole story
by Larissa Faw
What started out as a mundane video project for a commercial flooring client has taken an unexpected turn into becoming an award-winning, documentary short. … Read the whole story
by Steve McClellan
Under the agreement the two parties will explore and develop data models for eight different industries. Tencent will create target audience profiles for OMG … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Who's afraid of ad blocking? I would hazard to guess, just about everyone but consumers, the ad blocking companies themselves and mobile carriers. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Not all the stories of disruption are of the "David vs. Goliath" variety. Sometimes they are more of the "David vs. Goliath vs. innocent … Read the whole story