MAD Agency Daily
Friday, March 4, 2016
  • ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud

    That's according to a just-issued study by the Association of National Advertisers and Forrester, which found that while programmatic ad buying has grown sharply … Read the whole story

  • Leading With Variance

    It's nice to know that a sharing economy has arisen, but how exactly does that affect our brand? We can learn that by forming … Read the whole story

  • Ad Agencies Weigh In On Yahoo's Uncertain Future

    What happens to the Yahoo search engine if the company is sold and divided up piecemeal to companies and investors? One agency partner believes … Read the whole story

  • Leaning In On The Load: A Great Leap For The Gender Cycle

    Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move … Read the whole story

  • AppNexus Unveils Video Breakthrough, Reduces Latency From 5 Seconds To 5 Milliseconds

    In a material development that could significantly improve the video advertising experience, AppNexus this morning unveiled new technology that reduces the latency of video … Read the whole story

  • Feel the Bern

    These days most of the news media is besotted with Donald Trump. But over on the left there's a battle going on that's got … Read the whole story

  • In New Campaign Ace Is Still The Place

    The campaign, from the hardware giant's new agency O'Keefe, Reinhard & Paul, leverages the signature "Ace is the place with the helpful hardware folks" … Read the whole story

  • VSA Paints The Town Red For 2 Gingers Whiskey

    A new campaign for the Irish whiskey brand, timed to the upcoming St. Patrick's Day is designed to invoke the "fiery, adventurous spirit" of … Read the whole story