Mad Blog
Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move in real space, so I started … Read the whole story
That's according to a just-issued study by the Association of National Advertisers and Forrester, which found that while programmatic ad buying has grown sharply … Read the whole story
Erwin Penland Co-Founder Joe Erwin has launched something called Erwin Creates, an entity that will support the Erwin Center for Brand Communications at Clemson … Read the whole story
- COMMENTARY
It's nice to know that a sharing economy has arisen, but how exactly does that affect our brand? We can learn that by forming … Read the whole story
What happens to the Yahoo search engine if the company is sold and divided up piecemeal to companies and investors? One agency partner believes … Read the whole story
In a material development that could significantly improve the video advertising experience, AppNexus this morning unveiled new technology that reduces the latency of video … Read the whole story
- COMMENTARY
These days most of the news media is besotted with Donald Trump. But over on the left there's a battle going on that's got … Read the whole story
The campaign, from the hardware giant's new agency O'Keefe, Reinhard & Paul, leverages the signature "Ace is the place with the helpful hardware folks" … Read the whole story
A new campaign for the Irish whiskey brand, timed to the upcoming St. Patrick's Day is designed to invoke the "fiery, adventurous spirit" of … Read the whole story
Winter is the perfect season to indulge in copious amounts of comfort food and McDonald's in France launched an American Winter menu that features … Read the whole story
RPA hired Don Rohn as group strategic planning director, reporting to David Berne, senior vice president, chief strategy officer at RPA. Rohn most recently … Read the whole story
Rauxa was named agency of record for SteelHouse, a cross-device advertising solution for social, mobile, and display advertising. SteelHouse works with more than 400 … Read the whole story
