The campaign, titled, "People Notice," centers on videos conceptualized in-house by DSC's eight-person creative agency team. The videos are designed to motivate DSC's three … Read the whole story
Los Angeles-based agency Phelps has finalized the transfer of ownership from the few to the many. Read the whole story
The WPP chief just received another big payout from the company's performance-based incentive compensation program known as LEAP. The windfall: 62.78 million British pounds, … Read the whole story
"This is such a widespread problem in the industry," says Moxie's Julia Cantor. "Influencer marketing is growing so fast, and many of these bloggers … Read the whole story
That question is at the heart of a new campaign from Saatchi & Saatchi in collaboration with CoolDown, Italy's national organization for people with … Read the whole story
The acquisition pairs Saatchi's CRM and direct marketing unit LIDA with MCD, which has offices in New York and Chicago. MCD will retain its … Read the whole story
The appointment comes after the insurance company parted ways with McKinney in February. The split came after a CMO switch at the agency last … Read the whole story
Each year SXSW is something of a crystal ball into the future. This year proved to be less about the next great app, and … Read the whole story
The online ad business in 2016 is starting to look like the TV ad business in 1964: focused on a significantly simplified ecosystem. Read the whole story
Raise a glass -- preferably of Blue Moon -- and toast the beer's 21st birthday. The company also launched its biggest rebrand, with new … Read the whole story
Johannes Leonardo hired Bryan Yasko as president, reporting to co-founders and chief creative officers, Jan Jacobs and Leo Premutico. Yasko joins the agency from … Read the whole story
Following a review that included RFPs from more than 50 agencies, Megabus.com named Current, an Interpublic agency, as its public relations agency of record. … Read the whole story