by Larissa Faw
But not by much. The Publicis Groupe-owned agency now predicts this year's growth will reach 4.6% to $579 billion, down a tick from the … Read the whole story
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by Richard Whitman, Columnist
Heidi Zak CEO of lingerie brand ThirdLove has written an open letter (full text below) to Steve Shiffman, CEO of Calvin Klein asking him … Read the whole story
by Steve McClellan
WPP's GroupM is collaborating with Kantar to bolster its agencies' planning capabilities. The media and research arms have created "Live Panel," a planning platform … Read the whole story
by Steve McClellan
Davis & Gilbert, the law firm representing ex-JWT CEO Gustavo Martinez, JWT and WPP in the agency's sex harassment case urged Judge J. Paul … Read the whole story
by Larissa Faw
MilkPep's New "Built With Chocolate Milk" campaign from Campbell Ewald features USA Team Swimming athletes, Tyler Clary and Jessica Hardy and targets adult exercisers … Read the whole story
by Larissa Faw
The latest in a series of films for the client is told through the eyes of a guide dog puppy, and features actual trainers, … Read the whole story
by Larissa Faw
While Bailetti most recently worked at Franklin Templeton Investments, he is a familar face within the network, having served as director and region lead … Read the whole story
COMMENTARY
by Karlene Lukovitz
Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Among the findings at ARF's annual conference, Re:Think: Advertising works. It may be taken for granted by most of us, but study after study … Read the whole story