• by Amy Corr  @MediaPostOTL, March 18, 2016

Household goods brand OXO launched its biggest ad campaign in 20 years, supporting its new line of small electric products. "Tested on Humans" consists of three online videos of focus groups. Subjects first test a digital illuminating hand mixer with rave reviews. Mixing goes well until a woman splatters cake mix on the man standing closest to her. He's not thrilled. See it here. People get freaky with vegetables stored in OXO's greensaver. They take "playing with your food" to a whole other level. Watch it here. The final video observes a group of subjects brewing and grinding coffee in OXO's 9-cup coffee maker. It's a great time until one man gets jittery. See it here. MUH-TAY-ZIK | HOF-FER created the campaign.