Dave & Buster's, an entertainment chain featuring an
arcade, sports bar and casual dining, wants Americans to discover its new platform: “What the Fun.”
The integrated campaign, created by Deloitte Digital, rolls out nationally
across linear TV, CTV and major streaming platforms, digital, social and high-impact out-of-home. Dentsu handles media.
It highlights the energy and connection that people enjoy
when friendly competition occurs. The flashing lights and ringing jackpots kick up the visual excitement.
Kenny Gold, managing director at Deloitte Digital, told Agency Daily:
“We bring to life the intense reaction, the split-second where what’s happening in front of you feels almost too good to be true — that you only experience at Dave &
Buster’s. That’s what we’re celebrating, the energy that makes a night feel bigger than the game, and the kind of connection that only happens when everyone in the room is locked in
at the exact same time. When a moment hits, Dave & Buster's isn’t just the backdrop, it’s the amplifier, turning a personal thrill into a shared story among social
connectors.”
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The new 60-Day Unlimited Play Pass gives loyalty members unlimited action across more than 150 arcade games for about $1 a day at participating U.S. locations. There
are no blackout dates and no time-of-day restrictions. It is available for purchase in-store or online. “The value should be just as headline-worthy as the experience,” added Melissa
Powers, vice president of marketing, Dave & Buster’s.
The brand opened its first location in 1982 in Dallas. It now has more than 170 franchises. David Corriveau and James
"Buster" Corley founded the enterprise. Dave's name went first because he won the coin toss for naming the new establishment.
Deloitte Digital client list includes Jackson Family Wines,
Salesforce, WNBA and Macy's.