• by Joe Mandese , Yesterday

PMG launched its own rebrand this morning, relaunching a redesigned website (see screenshot above) and unveiling its repositioning in a letter posted by founder and CEO George Popstefanov (see below).

The new site features emotionally engaging images of the PMG team, as well as cleaner and simpler navigation of its organization, portfolio, team and credentials.

"When we founded PMG 15 years ago, we believed something simple," Popstefanov recalls in a post on his LinkedIn profile, adding: "Access to data would not be enough."

Fifteen years lager, Popstefanov continues that "AI is accelerating everything: analysis, automation, output. But it’s also widening the gap between knowing and doing," closing with the agencies new tagline: "engineered for impact."