But not by much. The Publicis Groupe-owned agency now predicts this year's growth will reach 4.6% to $579 billion, down a tick from the … Read the whole story
Heidi Zak CEO of lingerie brand ThirdLove has written an open letter (full text below) to Steve Shiffman, CEO of Calvin Klein asking him … Read the whole story
WPP's GroupM is collaborating with Kantar to bolster its agencies' planning capabilities. The media and research arms have created "Live Panel," a planning platform … Read the whole story
Davis & Gilbert, the law firm representing ex-JWT CEO Gustavo Martinez, JWT and WPP in the agency's sex harassment case urged Judge J. Paul … Read the whole story
MilkPep's New "Built With Chocolate Milk" campaign from Campbell Ewald features USA Team Swimming athletes, Tyler Clary and Jessica Hardy and targets adult exercisers … Read the whole story
The latest in a series of films for the client is told through the eyes of a guide dog puppy, and features actual trainers, … Read the whole story
While Bailetti most recently worked at Franklin Templeton Investments, he is a familar face within the network, having served as director and region lead … Read the whole story
Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through … Read the whole story
Among the findings at ARF's annual conference, Re:Think: Advertising works. It may be taken for granted by most of us, but study after study … Read the whole story
Household goods brand OXO launched its biggest ad campaign in 20 years, supporting its new line of small electric products. "Tested on Humans" consists … Read the whole story
Havas London named Xav Rees as CEO, reporting to Chris Hirst, European and UK group CEO. Rees joins the agency from adam&eveDDB, where he … Read the whole story
The Los Cabos Tourism Board tapped MMGY Global as its U.S. public relations agency of record, following an RFP review in January. MMGY is … Read the whole story