MAD Agency Daily
Tuesday, March 22, 2016
  • Judge Tosses Trademark Claims In 'Dirty Dancing' Ad Case

    A Los Angeles Federal Judge has dismissed several trademark claims made by Lions Gate Entertainment against Havas Worldwide and client Ameritrade related to an ... Read the whole story

  • Oregonians Think You Might Like Their New Tourism Campaign

    And if you visit you just might like it there, too. The new campaign is from Portland-based Wieden+Kennedy. The concept is designed to give ... Read the whole story

  • A&G Helps Yuengling 'Earn' Respect

    Beer brand D.G. Yuengling & Son is launching its largest marketing initiative in its nearly two-century history. Ads showcase the hand-dug fermentation caves that ... Read the whole story

  • Jack In The Box Offers Annoying Company For Lone Diners

    The concept is a humorous way to promote Jack in the Box's current offer of two breakfast croissants for $4. Tagline: "Even if you ... Read the whole story

  • The Next Revolution Will Not Be Televised, But Instant-Messaged

    eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is ... Read the whole story

  • Would Ad Tech Be Better Without The Vendors?

    Marketers are often seen as not "getting" the latest tech. Perhaps some vendors should be looking at themselves instead. Read the whole story

  • ARF Re!Think 2016 Pushes Measurement Envelope

    While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the ... Read the whole story