NEW! Athletes Do Nothing In Latest Gatorade Campaign

Recovery is important for athletes, so doing nothing is a good thing, following a tough workout or game. Gatorade stresses the importance with "Recover Time," two TV ads starring MLB's Bryce Harper and NBA's Paul George relaxing after a hard day's work. Queen's classic tune "We Are the Champions" is turned into a lullaby that soothes the athletes as they nap or ice their muscles. Harper eats half of a Gatorade recovery bar before taking a cat nap inside the Washington Nationals' locker room. See it here. George unwinds after a game by playing video games and noshing on a Gatorade bar while his knees are iced and his feet soak in a tub. Watch it here. TBWA\Chiat\Day LA created the campaign, directed by Bryan Buckley of Hungry Man.
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