by Larissa Faw
The ad industry is undergoing a new era of transformation, according to Publicis Groupe CEO Maurice Levy, speaking at the 4As conference. Publicis Groupe … Read the whole story
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by Richard Whitman, Columnist
A study conducted in partnership between the 4A's and LinkedIn was unveiled at Tuesday's 4A's Transformation Conference following a panel entitled "The Truth About … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When we talk about disruptions in marketing, one of the elephants in the room is the increasing demand to bring marketing in-house. Companies like … Read the whole story
by Larissa Faw
The new stand-alone operation is called Wordsworth & Booth and is based in New York. Former CBS Altitude Group vp Tony Mennuto has been … Read the whole story
COMMENTARY
by Yaffa Finkelstein
Today, in a world where everyone talks about breaking down silos, data is still bought, sold and analyzed in a fragmented fashion. Data-driven technology … Read the whole story
by Larissa Faw
The shop is starting the new approach, DDB Flex, to "break down things that make them inefficient," said North America CEO Wendy Clark in … Read the whole story
by Larissa Faw
"Like vandalism, good advertising is loud, fun and still there the next day," said Jeff Goodby, co-founder of Goodby Silverstein & Partners, speaking at … Read the whole story
by Larissa Faw
Latinos continue to be misunderstood by advertisers. Despite their strong purchasing power of $1.5 trillion each year, advertisers need to start "marketing to Latinos … Read the whole story
by Larissa Faw
"I didn't get into advertising because it was creating content," FCB Global Chief Creative Officer Susan Credle told attendees at the 4As Transformation Conference … Read the whole story
by Larissa Faw
The pest control market can be boring and predictable, which is why U.S. Pest Protection and its agency Bohan Advertising are introducing a whimsical … Read the whole story