• by Amy Corr  @MediaPostOTL, March 22, 2016

Following a review, Goodby Silverstein & Partners was named global agency of record for StubHub. Duncan/Channon previously handled the account. Work will include redesigning StubHub's brand identity and advertising in an effort to position the ticket vendor as the ideal choice for buying music, entertainment and sports tickets. "As experiences become increasingly valuable to consumers, StubHub is there to answer the call, allowing people access to tickets anytime, anywhere they may be," said Derek Robson, partner and managing director, Goodby Silverstein & Partners. "This offering presents exciting creative opportunities that we can't wait to unleash to the world." Added Jennifer Betka, chief marketing officer of StubHub: "GS&P presented to us a vision for the StubHub brand and innovative ways to bring it to life. This team is a true partner and will play a key role in propelling our brand forward." StubHub spent $17.7 million on measured media in 2014 and $5.5 million the first nine months of 2015, according to Kantar Media.