Ricardo Honegger has been appointed global executive vice president, growth & communications, for Havas' Prose on Pixels.
POP is the agency's AI-powered global content network.
Honegger is charged with furthering POP's global strategy and leading new business.
"Ricardo is going to become POP’s Kevin De Bruyne, a silky playmaker who floats about behind our
strikers, ensuring we’re continuously on the front foot. He joins us at exactly the right time – I instinctively feel his expertise will help unlock many new opportunities for our people,
our clients and our business,” said Paul Ward, global president/CEO UK.
Previously, Honegger was managing director, Europe/Chief Growth Officer at David Europe.
Earlier, he played a pivotal role in growing the agency in the U.S. Before that, he held leadership posts at Ogilvy, AKQA and Gut.
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His extensive brand experience includes Coca-Cola,
IKEA and Google, as well as award-winning campaigns for Budweiser, Netflix, Mondelez, Dove's Real Beauty Sketches and Burger King's Proud Whopper.
"The advertising landscape
has fundamentally shifted, with production now at the center as a vital connector between media and creativity. Joining POP is especially exciting because it truly represents this new mindset,"
Honegger said.