Havas and nonprofit media organization F.Y. Eye have finished a five-month program that helped six New York City nonprofits create professional public service advertising campaigns. 

Via the program, dubbed the Nonprofit Co-Lab, Havas employees and local artists worked with each nonprofit over several months, teaching them to tell their stories and communicate with the public. 

The six campaigns received free advertising space from media partners including Captivate, Curb, LinkNYC and the F.Y. Eye PSA Network. Together, the campaigns generated an estimated 280 million impressions and about $1 million worth of donated advertising. 

The participating nonprofits focused on different issues: 

Havas executives said the program demonstrates how advertising agencies can use their creative and strategic expertise to help community organizations. F.Y. Eye said the goal is not only to produce effective campaigns but also to give nonprofits lasting communications skills.  

They’re preparing a new program with a different set of non-profits that will begin soon.