Mad Blog
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Do you remember the brilliant baptism scene at the end of "The Godfather"? "Do you renounce Satan?" the priest asks Michael from within the church at the end, as we … Read the whole story
by Larissa Faw
The average home has 10-12 devices, not including linear TV -- which has made measuring and monitoring what people watch infinitely more difficult compared … Read the whole story
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by Richard Whitman, Columnist
This Easter, SapientNitro has developed a virtual reality game, a browser-based desktop and mobile experience called, appropriately, Egg Hunt. Read the whole story
by Felicia Greiff
The Interactive Advertising Bureau (IAB) on Thursday released a calculator tool for advertisers, agencies and publishers that analyzes programmatic tech costs. Read the whole story
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by Richard Whitman, Columnist
A recent study from Quad/Graphics entitled Millennials: An Emerging Consumer Powerhouse, found 90% of Millennials use coupons (digital and other) while shopping and over 50% … Read the whole story
by Steve McClellan
In his new position Cahill is tasked with overseeing all of the agency's North America media disciplines. He will also serve as New York … Read the whole story
by Larissa Faw
In today's competitive marketplace, agencies need to prove their worth. That seemed to be the core message delivered by agency executives discussing last year's … Read the whole story
by Steve McClellan
FCB Health has created a new campaign tied World TB Day (today) to raise awareness that the disease is the leading cause of infectious … Read the whole story
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by Amy Corr
Children of the '80s, put your nostalgic hats on and watch this throwback ad for the Colorado Lottery. "The Fun Is Back" promotes the … Read the whole story
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by Amy Corr
Wing, Grey's agency focused on Hispanic consumers, hired Jose "Pepe" Aguilar as chief creative officer. Aguilar brings more than 20 years of experience to … Read the whole story
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by Larissa Faw
Tely, a provider of video conferences, named nFusion as its first AOR. This relationship has been months in development. In Q3 of 2015, Tely … Read the whole story