MAD Agency Daily
Thursday, March 31, 2016
  • Susan Cantor Named CEO Red Peak Branding

    Cantor, the former CEO of Interpublic's Lowe New York, joined Red Peak nine months ago as president. She is credited with leading Red Peak ... Read the whole story

  • JWT Fires Back, Says Johnson Distorted Martinez's Comments At Agency Retreat

    WPP and J. Walter Thompson argued in new court filings in the JWT sex harassment case that comments made by former agency CEO Gustavo ... Read the whole story

  • Dentsu Aegis To Acquire Darwin, One Of China's First Digital Agencies

    After the deal is completed, Darwin -- a performance marketing agency based in Shaghai -- will be integrated with Dentsu's iProspect, which combined will ... Read the whole story

  • 'See Joan Run' For Political Office

    Public interest group She Should Run and agency Geometry Global are introducing "See Joan Run," a new marketing campaign to encourage more women to ... Read the whole story

  • Y&L Lands The Hillman Group Ad Account

    There was no formal review and no incumbent agency. Hillman approached Young & Laramore, the Indianapolis-based full-service independent shop, based on previous work it ... Read the whole story

  • Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing

    At a time when marketers are increasingly focusing on the value of targeting so-called "influencers," new research suggests they should be aiming lower down ... Read the whole story

  • Millennials Are NOT The Enemy

    If you add up the sum total of everything written about Millennials, you come to a possible conclusion that there's a war on media ... Read the whole story