by Steve McClellan
Greater clarity on rebates and agency business models is key to the level of trust between brands and media agencies, according to a new … Read the whole story
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by Richard Whitman, Columnist
Rewarded video ads are just ads that offer the player something (game points, extra lives, a chance to win game currency) in return for … Read the whole story
COMMENTARY
by Matt Smith, Op-Ed Contributor
It's no secret that many in Adland obsess over them. What I've discovered is that awards don't really mean all that much personally, and … Read the whole story
by Larissa Faw
The "true Mexican" beer has been available in the U.S. since 2010, but without any ad support until now. Multicultural agency the community was … Read the whole story
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by Richard Whitman, Columnist
Yup. Just when you think you've been around long enough to proudly proclaim "I've seen it all," some newfangled thing pops up. Today, that … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Guess what causes most of the problems in the world? It's actually quite simple: ego. I just finished a great book called "Extreme Ownership" … Read the whole story
by Steve McClellan
The former Sony executive joined the WPP board two years ago as nonexecutive director. She left Sony last month. WPP lost a board member … Read the whole story
by Larissa Faw
The branded content marketing and entertainment company will be responsible for multicultural marketing, traditional, digital and mobile marketing strategies. Previously, Cheribundi had design and … Read the whole story
by Karlene Lukovitz
"Over the past year, we've been able to engage firsthand with our consumers while seeding the definition of what it means to have an … Read the whole story