Greater clarity on rebates and agency business models is key to the level of trust between brands and media agencies, according to a new … Read the whole story
Rewarded video ads are just ads that offer the player something (game points, extra lives, a chance to win game currency) in return for … Read the whole story
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It's no secret that many in Adland obsess over them. What I've discovered is that awards don't really mean all that much personally, and … Read the whole story
The "true Mexican" beer has been available in the U.S. since 2010, but without any ad support until now. Multicultural agency the community was … Read the whole story
Yup. Just when you think you've been around long enough to proudly proclaim "I've seen it all," some newfangled thing pops up. Today, that … Read the whole story
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Guess what causes most of the problems in the world? It's actually quite simple: ego. I just finished a great book called "Extreme Ownership" … Read the whole story
The former Sony executive joined the WPP board two years ago as nonexecutive director. She left Sony last month. WPP lost a board member … Read the whole story
The branded content marketing and entertainment company will be responsible for multicultural marketing, traditional, digital and mobile marketing strategies. Previously, Cheribundi had design and … Read the whole story
"Over the past year, we've been able to engage firsthand with our consumers while seeding the definition of what it means to have an … Read the whole story
Party like it's 1893 when drinking Pepsi's new cola, 1893. The soda is inspired by the original recipes created by Pepsi founder Caleb Bradham … Read the whole story
The Martin Agency promoted Beth Rilee-Kelley from chief operating officer to president. She will retain her COO duties and title. Rilee-Kelley is a 33-year … Read the whole story
Without a review, Hotwire was named PR, creative and content agency for Travelex, a specialist in foreign exchange. The agency will drive consumer engagement … Read the whole story
