by Larissa Faw
The appointments are the latest in a series of changes that began last December, when Publicis announced a corporate-wide restructuring that included a consolidation … Read the whole story
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by Richard Whitman, Columnist
It's really no wonder why the online ad experience truly sucks these days. It's because almost the entire process is managed by soulless computers. Read the whole story
by Larissa Faw
The new division launches with 750 people across 10 markets and will consolidate the agency's content, social, SEO, experiential, sponsorship and creative services. It … Read the whole story
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by Richard Whitman, Columnist
MEC has just launched MEC Wavemaker, a content marketing offering that the agency says will bring together content strategy, social, partnerships and experiences, SEO and creative … Read the whole story
by Steve McClellan
At Wunderman Rezek has overseen the shop's global Microsoft account. At HackerAgency, she is tasked with spurring growth in the North American region and … Read the whole story
by Steve McClellan
The move comes as health spending is accelerating as the global economy recovers from prolonged recession, rising an average of 5.2% a year from … Read the whole story
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by Tobi Elkin
A panel of ad executives and AdBlock Plus debated ad blocking at OMMA San Francisco on Wednesday. Needless to say, there were no decisive … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Why do we so often find ourselves tiptoeing around, afraid of offending folks doing "branding" when we want to talk about measuring sales outcomes … Read the whole story