by Larissa Faw
Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed … Read the whole story
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by Richard Whitman, Columnist
Ad blockers tested in the study included AdBlock, AdBlock Plus and uBlock Origin. Sites included in the study are British Airways, Lingus, RyanAir, Vodafone, … Read the whole story
by Steve McClellan
Company executives said that was slightly above internal expectations and that they are still projecting full-year 2016 organic revenue growth of between 3% and … Read the whole story
by Larissa Faw
Founded will continue to operate under its own name. There will be no changes in staff or structure with the agency's two founders Richard … Read the whole story
by Steve McClellan
The agency, part of Engine, will be responsible for managing creative, strategy and digital, working alongside the client's other agency partners. Led by President … Read the whole story
by Steve McClellan
The firms are integrating their data for TV campaigns in what they say is a "privacy compliant way." They will use Medicx's patented system … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Since James Surowiecki published his book "The Wisdom of Crowds," the common wisdom is that we are commonly wise. In other words, if we … Read the whole story