MAD Agency Daily
Wednesday, April 20, 2016
  • Publicis Posts 2.9% Organic Growth, Confirms Talks With Cheil

    Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed … Read the whole story

  • Omnicom Posts 3.8% Organic Growth

    Company executives said that was slightly above internal expectations and that they are still projecting full-year 2016 organic revenue growth of between 3% and … Read the whole story

  • Iris Acquires Founded, Extends B2B Reach

    Founded will continue to operate under its own name. There will be no changes in staff or structure with the agency's two founders Richard … Read the whole story

  • Deep Focus Named Creative AOR For Fashion Line Misha Nonoo

    The agency, part of Engine, will be responsible for managing creative, strategy and digital, working alongside the client's other agency partners. Led by President … Read the whole story

  • GroupM's Modi and Medicx Team To Better Target Health Messages Via Addressable TV

    The firms are integrating their data for TV campaigns in what they say is a "privacy compliant way." They will use Medicx's patented system … Read the whole story

  • Time To Admit Second Screening Is A Myth?

    A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story

  • Crowd Wisdom -- Revisited

    Since James Surowiecki published his book "The Wisdom of Crowds," the common wisdom is that we are commonly wise. In other words, if we … Read the whole story