by Steve McClellan
WPP CEO Martin Sorrell is once again the highest paid CEO in the advertising business. His total remuneration last year was 70.4 million British … Read the whole story
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by Richard Whitman, Columnist
The latest innovation to emerge from an agency "lab" comes from London-based adam&eveDDB and is called the Temptations Catterbox. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Embrace customer obsessions. That's the word from a recently published Forrester Research study, but will obsessions replace or complement the intent signal when it … Read the whole story
by Steve McClellan
The report, issued Friday by short seller Gotham City Research, concluded that more "wrong doing" would be disclosed by the ongoing SEC investigation of … Read the whole story
COMMENTARY
by Wendy Wahl
So don't judge me for this, but I let my 7-year-old daughter watch reality TV. She loves a YouTube channel where a girl opens … Read the whole story
by Steve McClellan
The move reunites Riccardi, who was a managing partner at Goodby, with Argonaut founders Rick Condos, Hunter Hindman, and Max Heilbron. They had worked … Read the whole story
by Larissa Faw
The beverage brand has developed a touring experiential event (in partnership with WeWorks and BMF Media) called the Flavor Lounge that will visit office … Read the whole story
by Larissa Faw
In order to support this promotion, the NC-based doughnut franchise partnered with NC-based agency Baldwin& for special doughnut box packaging, as well as mobile … Read the whole story