by Steve McClellan
San Francisco-based digital agency Heat is opening up a New York office and has hired Tim Maleeny to run it as general manager and … Read the whole story
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by Richard Whitman, Columnist
And so out comes yet another study stating the obvious: ad blocking is killing the traditional online advertising model. Read the whole story
by Steve McClellan
Riley, who will join the agency in June, is a veteran marketing executive with 15-plus years of experience working in multiple industries and across … Read the whole story
by Larissa Faw
To support the rollout of Nike's new line of performance eyewear for athletes, the brand partnered with ad agency Catch to handle campaign strategy, … Read the whole story
by Larissa Faw
The Minneapolis-based Preston Kelly will develop an integrated brand campaign promoting the brand's 60 years of experience in the business. The agency will continue … Read the whole story
by Steve McClellan
She will oversee all aspects of traditional and digital media planning and buying operations for the full-service agency and report to CEO Matt White. … Read the whole story
by Laurie Sullivan
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
COMMENTARY
by Joe Sabol, Op-Ed Contributor
Pay no mind to the suggestion that the programmatic revolution has left creatives behind. Quite the contrary. Human touch is very much needed. Creativity … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
While there will be billions of Internet-connected consumer things ranging from wearables to appliances, one of the most visible objects for marketers still will … Read the whole story