by Steve McClellan
Dentsu Aegis Network's Carat handles the largest portion of the assignment. Company sales have been sluggish in recent quarters, and the company reported flat … Read the whole story
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by Richard Whitman, Columnist
A new study found that 85% of respondents said they supported an ad-supported internet model. Read the whole story
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by Laurie Sullivan
Officials at the U.S. Federal Trade Commission (FTC) reportedly are revisiting the question of whether Google has abused its dominance in the Internet search … Read the whole story
by Larissa Faw
In this newly created role, Levy will lead We Are Social's U.S. creative department, in charge of delivering creative thinking and content for the … Read the whole story
by Larissa Faw
Ashley Connors joins as group planning director, a new position reporting to co-founder Scott Goodson. For the past 10 years, Connors was a key … Read the whole story
by Steve McClellan
Upscale appliance retailer Pirch is unveiling a new experiential showroom in New York this month and will promote it with an out-of-home ad campaign … Read the whole story
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by Wayne Friedman
Although total national TV advertising grew 4% in the first quarter -- with broadcast networks outperforming cable networks -- there is concern post-Olympics. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
So I had to watch Duracell's "Stay Connected" clip a few times to make sure I accurately assessed its tenor. The video features the … Read the whole story
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by Amy Corr
I thought tattooing your love for an object or team was the highest form of loyalty, but soccer fans of Club Atletico Tigre have … Read the whole story
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by Amy Corr
Argonaut hired Robert Riccardi, former managing partner at Goodby, Sliverstein & Partners, as chief executive officer. This move reunites him with agency founders Rick … Read the whole story
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by Amy Corr
CP+B Brazil was named agency of record for Diageo Brazil's Smirnoff, Johnnie Walker and Ypioca brands, following a review. The accounts will be led … Read the whole story