by Steve McClellan
WPP digital agency Essence has appointed Anant Mathur to serve as its new Global Head of Analytics. Based at the agency's San Francisco office, … Read the whole story
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by Richard Whitman, Columnist
The agency, under the tutelage of new CEO Tamara Ingram, is launching a diversity and inclusion council in partnership with consulting firm inQUEST. Read the whole story
by Steve McClellan
Dentsu Aegis Network has acquired Mexico City-based ad agency Arrechedera y Claverol (AC). It will become part of mcgarrybowen, expanding the agency's footprint to … Read the whole story
by Larissa Faw
Nathan's Famous and its agency MME are celebrating the renowned hot dog hawker's 100th anniversary with a new campaign commemorating its past with some … Read the whole story
by Larissa Faw
Last year, TribalWorldwide partnered with Consumer Healthcare Products Association (CHPA) and the Partnership for Drug-Free Kids to introduce DXM Labworks, a mobile game to … Read the whole story
by Larissa Faw
Philippine Department of Tourism is working with Beautiful Destinations, which operates the largest travel and lifestyle portfolio on Instagram and Snapchat. This agency's contributors … Read the whole story
by Joe Mandese
Most agencies do some pro bono work helping non-profits that contribute to society. On Thursday, 360i launched a program designed to help all of … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
GroupM has led the conversation about viewability. GroupM Chief Digital Officer Rob Norman spoke with "RT Blog" about viewability and what comes after it, … Read the whole story