by Joe Mandese
Ari Bluman, a pioneering programmatic media executive who became GroupM's first Chief Digital Investment Officer in 2012, died today after a long illness. He … Read the whole story
by Richard Whitman, Columnist
Indonesian ad agency Ceritera ran a recruitment ad featuring a mini-skirted flight attendant (the ad used the word stewardess) and copy which read: "We … Read the whole story
by Steve McClellan
The agency appointed Jon Gittings to the new role. Previously, he was Global Business Development Strategy Officer. He is credited with managing pitches and … Read the whole story
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by Richard Whitman, Columnist
Floyd Hayes is a freelance creative. But he is way more than your average freelance creative. He's more like a freelance creative on steroids. … Read the whole story
by Laurie Sullivan
Google's step to increasingly push ad budgets into mobile seems to have forced the hand of advertisers asking for the ability to make separate … Read the whole story
by Steve McClellan
The Omnicom Group agency has appointed two managing partners, as well as strategy, creative and digital chiefs. They will report to agency CEO Sharon … Read the whole story
by Larissa Faw
The campaign, from agency Toth + Co, is timed to the gift-buying period leading up to Father's Day. The new work is an extension … Read the whole story
by Steve McClellan
Gary Slack is the founder and chief experience officer of Slack and Company. Unlike most B-to-B marketing agencies, which specialize in either branding or … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do consumers at this point expect a personalized experience with brands? I don't think they expect it, but I think they're pleasantly surprised when … Read the whole story