That's according to the Digital Outlook Study, part of The SoDA Report. And in contrast to reports of clients paring their digital agency rosters, … Read the whole story
In advance of the Association of National Advertisers' report on the advertising agency rebate situation, ad agency holding companies are scurrying about denying any … Read the whole story
WPP's Grey Canada and grass roots group Moms Demand Action for Gun Sense in America won the North America Grand Effie for the "Groceries … Read the whole story
The agency is reorganizing senior management around what it calls a discipline-based operating structure versus a geographical one to better leverage "the export of … Read the whole story
The timing was chosen to mark the start of LGBT Pride Month, the one-year anniversary of the Supreme Court's decision legalizing gay marriage across … Read the whole story
The Weather Company, an IBM business, set out to change advertising Thursday with the first consumer use of IBM Watson technology for advertising. The … Read the whole story
- COMMENTARY
Advertising needs a hot, double shot of espresso - not to appease disengaged Millennials but to wake up agency leaders to the new world … Read the whole story
Traditional local advertising will remain flat in the next five years -- with local digital advertising experiencing continued double-digit percentage compounded growth. Read the whole story
Dos Equis is going through many changes. We must wait until the summer to learn who the new "Most Interesting Man In The Word" … Read the whole story
Jack Morton promoted three and hired six throughout its U.S. offices. John Howard was promoted to executive vice president, managing director, Detroit. Howard has … Read the whole story
Following a review to consolidate agencies, 21st Century Fox retained Vizeum and Zenith as its media agencies in the U.S. and Canada. In addition, … Read the whole story
