by Joe Mandese
Following months of speculation -- and a week of speculative press reports -- the Association of National Advertisers will release findings of its so-called … Read the whole story
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by Richard Whitman, Columnist
A recent study, the EventTrack Study, fielded by -- naturally -- experiential marketing agency Mosaic found that, OMG, the practice of experiential marketing has … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
Today's marketing increasingly requires cross channel synergies with technology, email, digital, and data specialists working together to improve the customer experience, according to panelists … Read the whole story
by Larissa Faw
KBS will oversee strategic, design, media duties, user experience, communications related to connected devices, and product and distribution strategies. SBD doesn't have a creative … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The industry was abuzz last week with rumors that the long awaited Association of National Advertisers agency holding investigation report was going to be … Read the whole story
by Larissa Faw
DEG will provide "relationship marketing services" for the entertainment brand meaning the agency will work to better connect and engage AMC's guests through campaign … Read the whole story
by Steve McClellan
Tommy Henvey is Chief Creative and Partner at the new agency and Patti McConnell is Managing Partner. They've already landed Hewlett Packard Enterprise for … Read the whole story
by Steve McClellan
Former Verizon pitchman Paul Marcarelli has switched teams and is now pitching for Sprint. New Sprint ads featuring Marcarelli debuted Sunday night during Game … Read the whole story