Following months of speculation -- and a week of speculative press reports -- the Association of National Advertisers will release findings of its so-called … Read the whole story
A recent study, the EventTrack Study, fielded by -- naturally -- experiential marketing agency Mosaic found that, OMG, the practice of experiential marketing has … Read the whole story
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Today's marketing increasingly requires cross channel synergies with technology, email, digital, and data specialists working together to improve the customer experience, according to panelists … Read the whole story
KBS will oversee strategic, design, media duties, user experience, communications related to connected devices, and product and distribution strategies. SBD doesn't have a creative … Read the whole story
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The industry was abuzz last week with rumors that the long awaited Association of National Advertisers agency holding investigation report was going to be … Read the whole story
DEG will provide "relationship marketing services" for the entertainment brand meaning the agency will work to better connect and engage AMC's guests through campaign … Read the whole story
Tommy Henvey is Chief Creative and Partner at the new agency and Patti McConnell is Managing Partner. They've already landed Hewlett Packard Enterprise for … Read the whole story
Former Verizon pitchman Paul Marcarelli has switched teams and is now pitching for Sprint. New Sprint ads featuring Marcarelli debuted Sunday night during Game … Read the whole story
Break out the tissues before you watch this inspirational video about how a small act can have a massive impact on cancer patients. In … Read the whole story
Dan Fietsam joined Laughlin Constable as chief creative officer. He will lead creative across all of the agency's offices. Most recently, Fietsam led his … Read the whole story
British luxury brand Clive Christian tapped Huge its digital agency. There was no formal pitch and no review. First work for Huge will be … Read the whole story
