by Steve McClellan
GroupM has created a new, Minneapolis-based agency called Team Arrow Partners to service its new big-box retailer client Target. The Minneapolis-based Target shifted its … Read the whole story
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by Richard Whitman, Columnist
At the Mumbrella360 Conference in Sydney Tuesday she minced no words when it came to the topic of advertising's white boy bro culture. Read the whole story
COMMENTARY
by Morten Pedersen
So there you have it. Eight months in the making and aided by K2's FBI-trained investigators, the ANA report has delivered a suitably damning … Read the whole story
by Larissa Faw
The Publicis Groupe-owned agency will manage all social media efforts across Massage Envy's core channels: Facebook, Instagram, Twitter and web - including social strategy, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone … Read the whole story
by Steve McClellan
WPP Investors supported company CEO Martin Sorrell's $100 million-plus pay package for 2015 in a vote at the firm's annual meeting in London today. … Read the whole story
by Larissa Faw
The next chapter in the brand's Essence of Racing campaign, developed with Allen & Gerritsen and other firms, features NASCAR's Jimmie Johnson, IndyCar's Graham … Read the whole story
by Larissa Faw
Industry veteran John Harris has been named CEO/President of Worldwide Partners (WPI), the advertising and marketing communications network. Harris replaces Al Moffatt who joined … Read the whole story
by Steve McClellan
A new documentary from Spalding, produced in partnership with SLAM, will explore the trials of three such hopefuls in the lead-up to this year's … Read the whole story
by Larissa Faw
This makeover follows the February 2016 announcement that PMX Agency is entering a strategic relationship with NetBooster, a European and Middle East-based digital performance … Read the whole story