by Steve McClellan
The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story
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by Richard Whitman, Columnist
This year's macro theme: The alchemy of creativity and technology can drive cultural impact, transform human behavior and create meaningful change for both business … Read the whole story
by Joe Mandese
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story
by Larissa Faw
New research from Mindshare North America shows that 43% of eSports enthusiasts have an annual household income (HHI) of $75,000 per year or higher-and … Read the whole story
by Steve McClellan
The former Mercury Media and PHD US CEO will oversee new business, marketing, and growth and development strategies for the Los Angeles and New … Read the whole story
by Larissa Faw
Developed with agency Laughlin Constable, a new campaign for Amtrak's Hiawatha Service asserts that train travel is part of the destination experience -- specifically, … Read the whole story
by Larissa Faw
Developed with ad agency Blitz, the campaign includes a digital display sync component that enables Primrose content to be served to the audience viewing … Read the whole story
COMMENTARY
by Doug Ryan
The Big Data era has pushed marketers trained in the 4 P's to now be conversant in the 4 V's. Yet it's clear we're … Read the whole story
COMMENTARY
by Joe Mandese
I don't see how I can fill in for Wayne Friedman on today's "TV Watch" and not acknowledge Sunday's massacre at the Pulse nightclub … Read the whole story