The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story
This year's macro theme: The alchemy of creativity and technology can drive cultural impact, transform human behavior and create meaningful change for both business … Read the whole story
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story
New research from Mindshare North America shows that 43% of eSports enthusiasts have an annual household income (HHI) of $75,000 per year or higher-and … Read the whole story
The former Mercury Media and PHD US CEO will oversee new business, marketing, and growth and development strategies for the Los Angeles and New … Read the whole story
Developed with agency Laughlin Constable, a new campaign for Amtrak's Hiawatha Service asserts that train travel is part of the destination experience -- specifically, … Read the whole story
Developed with ad agency Blitz, the campaign includes a digital display sync component that enables Primrose content to be served to the audience viewing … Read the whole story
The Big Data era has pushed marketers trained in the 4 P's to now be conversant in the 4 V's. Yet it's clear we're … Read the whole story
I don't see how I can fill in for Wayne Friedman on today's "TV Watch" and not acknowledge Sunday's massacre at the Pulse nightclub … Read the whole story
Father's Day gift ideas. Organic seed with a dirty mouth. Let's launch! Read the whole story
Kelly Johnson was promoted from managing director to president of San Francisco-based twofifteenmccann, a unit of McCann Worldgroup. Johnson joined the agency three years … Read the whole story
VML was named social media agency of record for H&R Block, charged with driving social strategy, analytics and social content creation for the brand. … Read the whole story