MediaPost Agency Daily
Friday, June 17, 2016
  • Responding To ANA Report, ID Comms Issues 'Manifesto For Change'

    In response to demand from its own clients in the wake of the K2 media buying practices report, media and marketing consultant ID Comms … Read the whole story

  • Hey Agencies, Do You Suck Enough to Handle the Electrolux Account?

    Electrolux North America has announced an agency review "to better align with changing consumer behaviors and position the company at the forefront of marketing … Read the whole story

  • Grupo Gallegos Forms New Leadership Team

    Grupo Gallegos is naming Dave Damman as the agency's new chief creative officer and co-president, effective July 18. Andrew Delbridge, Grupo Gallegos' current chief … Read the whole story

  • Electrolux Calls NA Ad/Marketing Review

    The review will include brand advertising, digital, media, public relations, CRM and in-store marketing for both the Electrolux and Frigidaire brands.The company has significantly … Read the whole story

  • Longines Names hi-gloss Media AOR

    The incumbent was PHD Worldwide. Hi-gloss will be responsible for developing media strategies, media buying and planning, as well as content partnerships with U.S. … Read the whole story

  • Sanpellegrino And The Joys Of Wandering

    The beverage brand is launching a new campaign the focal point of which is a new app, developed by Ogilvy & Mather that helps … Read the whole story

  • Olapic Rebrands Around 'Earned Content' Positioning

    Content marketing platform Olapic is rolling out a global rebrand and positioning designed to create a more sophisticated identity in the evolving social media … Read the whole story

  • Transparency or Black Box, Take Your Pick

    In the future, the real divide will be between agencies that buy as principals and resell and those that provide truly impartial advice on … Read the whole story