Mediapsssst
Electrolux North America has announced an agency review "to better align with changing consumer behaviors and position the company at the forefront of marketing innovation." Read the whole story
In response to demand from its own clients in the wake of the K2 media buying practices report, media and marketing consultant ID Comms … Read the whole story
Grupo Gallegos is naming Dave Damman as the agency's new chief creative officer and co-president, effective July 18. Andrew Delbridge, Grupo Gallegos' current chief … Read the whole story
The review will include brand advertising, digital, media, public relations, CRM and in-store marketing for both the Electrolux and Frigidaire brands.The company has significantly … Read the whole story
The incumbent was PHD Worldwide. Hi-gloss will be responsible for developing media strategies, media buying and planning, as well as content partnerships with U.S. … Read the whole story
The beverage brand is launching a new campaign the focal point of which is a new app, developed by Ogilvy & Mather that helps … Read the whole story
Content marketing platform Olapic is rolling out a global rebrand and positioning designed to create a more sophisticated identity in the evolving social media … Read the whole story
- COMMENTARY
- COMMENTARY
In the future, the real divide will be between agencies that buy as principals and resell and those that provide truly impartial advice on … Read the whole story
Hamburger honey might have a nice ring to it, but chances are you wouldn't buy a jar of honey that was made from beef. … Read the whole story
Allen & Gerritsen hired Pete Valle as a group creative director and Marie Rockett as an associate creative director. In addition, Chris Lee was … Read the whole story
New Haven-based GEM Advertising was awarded digital work for the Shubert Theatre. The agency will redesign the theatre's website and is timed with a … Read the whole story
