MAD Agency Daily
Monday, June 20, 2016
  • Broadcast Upfront Breaks, Strong Double-Digit Gains Reported

    TV's upfront advertising market is finally moving in earnest -- with sturdy double-digit percentage pricing increases for the cost per thousand viewers, higher than … Read the whole story

  • Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category

    Among some important new research and insights unveiled during the Advertising Research Foundation's annual Audience Measurement Conference in New York this week was one … Read the whole story

  • Digital Magnetism: Dentsu Aegis To Acquire Denmark's Magnetix

    Once the deal is completed, plans call for the agency's two leaders to take on a broader management role for DAN's Isobar agency network … Read the whole story

  • Over-The-Top, But Under-The-Radar: Why You'll Be Watching Tubi TV

    If you've attended any major TV industry event recently, chances are the keynote flashed some sort of Lumascapes-like chart illustrating an increasingly cluttered over-the-top … Read the whole story

  • Bernstein-Rein Taps New Creative Leader

    Industry veteran Lara Wyckoff is joining Bernstein-Rein (BR) as its first female executive creative director. She will take over the agency's creative leadership from … Read the whole story

  • KBS Attention Launches Content Shop

    The 5,000 sq. ft. facility will include working space, production facility, and other resources that creators and brands can tap to develop content. Social … Read the whole story