TV's upfront advertising market is finally moving in earnest -- with sturdy double-digit percentage pricing increases for the cost per thousand viewers, higher than … Read the whole story
Well, maybe. FCB/SIX has designed an app for attendees and onlookers that aims to deliver real-time gossip, editorializing, statistics, easy-to-read leaderboards, engagement and data-driven … Read the whole story
Among some important new research and insights unveiled during the Advertising Research Foundation's annual Audience Measurement Conference in New York this week was one … Read the whole story
Once the deal is completed, plans call for the agency's two leaders to take on a broader management role for DAN's Isobar agency network … Read the whole story
If you've attended any major TV industry event recently, chances are the keynote flashed some sort of Lumascapes-like chart illustrating an increasingly cluttered over-the-top … Read the whole story
Industry veteran Lara Wyckoff is joining Bernstein-Rein (BR) as its first female executive creative director. She will take over the agency's creative leadership from … Read the whole story
The 5,000 sq. ft. facility will include working space, production facility, and other resources that creators and brands can tap to develop content. Social … Read the whole story
Break out the tissues before watching this 2:30 video for American Family Insurance that tells the touching story of a father supporting his son's … Read the whole story
UK-based digital marketing agency, Jellyfish, promoted Hannah Rainford from senior social and outreach manager to associate director of social media. In her new role, … Read the whole story
The Los Angeles Angels of Anaheim tapped Amusement Park to handle creative, strategy and media buying duties. Initial work will include a campaign targeting … Read the whole story
