by Steve McClellan
Clearwater, FL-headquartered Vogue International, which is in the process of being acquired by Johnson & Johnson, spent about $18 million on measured media in … Read the whole story
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by Richard Whitman, Columnist
We really shouldn't be surprised at anything Donald Trump says or does. He seemingly bankrupts everything he touches and he refuses to share his … Read the whole story
by Laurie Sullivan
Announced Tuesday, the two companies describe The SMASHD Group agency model as the artist, development and production arm of Smash Studios that will have … Read the whole story
by Steve McClellan
The campaign was created by ColensoBBDO for beer marketer DB Export which created a biofuel made from the by-product of the beer making process. Read the whole story
by Steve McClellan
It didn't take long for the jury to decide the Grand Prix for Creative Effectiveness, according to jury president Andrew Robertson, CEO BBDO Worldwide. Read the whole story
by Steve McClellan
Adidas Golf spent $54 million on ads in 2015, up about 23% from 2014, according to Kantar Media. The incumbent was Venables Bell & … Read the whole story
by Gavin O'Malley
"We live in a world today where everything is fragmented, which is incredible in many ways," the British ad vet told a full house … Read the whole story
COMMENTARY
by Vernon Vasu, Columnist
As the best and brightest in the industry gather at Cannes to celebrate the best creative work the world has to offer, this is … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I went off the grid last week. It wasn't intentional. Given that I felt like my right arm was lopped off, you would think … Read the whole story