Vitro has been appointed creative agency of record for Adidas Golf,
following a formal review. The global assignment will be led out of Vitro’s San Diego headquarters and includes oversight of all integrated advertising for the brand, including digital, social
and retail.
The incumbent was Venables Bell & Partners which had just won the account last July.
Adidas Golf spent $54 million on ads in 2015, up about
23% from 2014, according to Kantar Media
"Vitro proved they were the right choice based on how they fully integrated into our business," said Courtney McHugh, Senior Director of Global
Brand Marketing, Adidas Golf. "Beyond great creative, Vitro consistently provided solutions as a true business partner."
The first work from Vitro for its new client will run this
fall.
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