by Joe Mandese
Despite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets … Read the whole story
by Steve McClellan
The firm has issued a report with recommendations on how marketers can best optimize media spend, including the deployment of media performance benchmarking against … Read the whole story
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by Laurie Sullivan
The advertising industry is experiencing a shortage of talent -- experts versed in HTML5 coding -- since Apple, Google, Microsoft, Firefox and others announced … Read the whole story
by Larissa Faw
It's the first all new cereal brand from the marketer in 15 years and the firm is out with the "Humans Can't Resist" campaign … Read the whole story
by Larissa Faw
That's the message in a new campaign--#CoolerInCotton--from Cotton Incorporated and its agency DDB New York. The centerpiece of the campaign is a musical Broadway-like … Read the whole story
by Larissa Faw
Starting in August, Bjurstrom will have wide-ranging responsibilities as the international creative shop seeks to boost its strategic offerings. Some of his key priorities … Read the whole story
COMMENTARY
by Pete VonDerLinn, Op-Ed Contributor
Boredom sucks. Avoiding boredom is the main reason we all got into this business, right? But try as we do to shoot our campaigns … Read the whole story
by Steve McClellan
Rusch was previously CEO of Omnicom's BrandWizard. More recently she has run her own consultancy. Just Add Water. She will report to Michael Birkin, … Read the whole story
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by The Editor
He's on a well-deserved summer break and will be back in mid-July. Read the whole story