• by Steve McClellan , July 8, 2016

Robin Rusch has been appointed Global CEO of Infrared, the experiential marketing agency that is part of Hakuhodo DY Holdings' kyu collective. 

Infrared debuted earlier this year, the product of a restructuring of RPMC, its predecessor company. 

Previously Rusch was CEO of Omnicom’s BrandWizard, which she is credited with expanding significantly over a six-year period into an international organization with offices in New York, London and Zurich. 

Rusch left BrandWizard in 2013 to start her own management consultancy Just Add Water. 

As CEO of Infrared, Rusch will oversee the firm’s offices in Los Angeles, London, New York and Rio de Janeiro. She will report to Michael Birkin, CEO of kyu. 

"Robin's talents as a leader and business builder, coupled with significant experience in brand marketing, make her an outstanding chief executive for Infrared," stated Birkin. 

Infrared specializes in creating what its management calls "human connections" for global brands through sponsorship activations and promotional campaigns, incentive travel and hospitality programs, corporate meetings and experiential events. 

Infrared clients include Alibaba, American Heart Association, Mitsubishi, Sony Mobile, Twentieth Century Fox and Universal Orlando Resorts.