Despite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets … Read the whole story
The firm has issued a report with recommendations on how marketers can best optimize media spend, including the deployment of media performance benchmarking against … Read the whole story
The advertising industry is experiencing a shortage of talent -- experts versed in HTML5 coding -- since Apple, Google, Microsoft, Firefox and others announced … Read the whole story
It's the first all new cereal brand from the marketer in 15 years and the firm is out with the "Humans Can't Resist" campaign … Read the whole story
That's the message in a new campaign--#CoolerInCotton--from Cotton Incorporated and its agency DDB New York. The centerpiece of the campaign is a musical Broadway-like … Read the whole story
Starting in August, Bjurstrom will have wide-ranging responsibilities as the international creative shop seeks to boost its strategic offerings. Some of his key priorities … Read the whole story
- COMMENTARY
Boredom sucks. Avoiding boredom is the main reason we all got into this business, right? But try as we do to shoot our campaigns … Read the whole story
Rusch was previously CEO of Omnicom's BrandWizard. More recently she has run her own consultancy. Just Add Water. She will report to Michael Birkin, … Read the whole story
He's on a well-deserved summer break and will be back in mid-July. Read the whole story
Love, like an E. coli outbreak, hurts. Chipotle launched an animated video, "A Love Story," starring Ivan and Evie, two young entrepreneurs with passions … Read the whole story
Curiosity Advertising named Yvonne Starkey-Posey as vice president of media services, charged with overseeing the development, management and supervision of the agency's media department. … Read the whole story
Following a 3-month review, Hanwha L&C Surfaces named The Republik as its agency of record. Previously, the brand took a three-year advertising hiatus and … Read the whole story
