The appointment follows a media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one … Read the whole story
Of the stunt, er, launch, McCann Montevideo CEO and Creative Director Leandro Gomez said: "What brands say is important, but more important is what … Read the whole story
As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We … Read the whole story
That's according to a survey from Mindshare, which also found that most (51%) watch the Olympics to see a specific sport, while 29% watch … Read the whole story
Old-white-guy-ness is not, in and of itself, an affliction or character flaw. On the other hand, dear God, Kevin Roberts. Is he so addled … Read the whole story
Petersen will be responsible for developing and amplifying MediaLink's brand marketing activities, including the content tracks it creates at industry conferences such as Cannes, … Read the whole story
Fans can enter the "Cheese Weekly Perfect Pairing Giveaway" at Jarlsbergusa.com between August 1st and September 12th to win one of six trips to … Read the whole story
Ads created for the Olympic Games in 2016 by Google brand partners have racked up 400 years' worth of viewing time. If Olympic YouTube … Read the whole story
Chick-fil-A launched a series of ads for its new breakfast sandwich, the Egg White Grill. The work plays off the line, "Chicken for breakfast … Read the whole story
TBWA\Chiat\Day Los Angeles promoted two creatives on its Gatorade account. Renato Fernandez was named executive creative director and Doug Menezes was elevated to creative … Read the whole story
Tier One Partners was tapped by Collibra, a New York- and Brussels-based global data governance software vendor, to handle social media and public relations … Read the whole story