MAD Agency Daily
Friday, August 19, 2016
  • IPG: Twitter Video Ads Are More Relevant, Less Intrusive

    A study conducted by IPG Media Labs and Twitter showed that the same video ad is nearly twice as memorable in a Twitter video … Read the whole story

  • Corona Extra's New Emoji Campaign

    The campaign targets Twitter users over age 21 who use iconic summer emojis like the smiley face with sunglasses, the bikini, the sun, the … Read the whole story

  • Teenage Girls Reject 'Clickbait' News Headlines And Stories

    A new study from Engine Group's Cassandra and online publisher Clover Letter reports that teen girls are fed up with so-called "clickbait" stories and … Read the whole story

  • Shop 'Til You Drop: 'The New New York Place To Be'

    Ad shop Mother New York has created an out-of-home ad campaign to promote the new Westfield World Trade Center mall in downtown New York. Read the whole story

  • Why Media Transparency Is Not The Top Issue For Advertisers

    Very few brands are jumping up and down about transparency in the wake of the ANA reports but most are thinking much more deeply … Read the whole story

  • Half Of World's Population Will See Rio Olympics

    Worldwide Rio Olympic TV viewing is on par with the London games in 2012, despite declines in TV viewership in the U.S. and in … Read the whole story