A study conducted by IPG Media Labs and Twitter showed that the same video ad is nearly twice as memorable in a Twitter video … Read the whole story
McCann New York has announced that it has promoted Susan Young and Daniela Vojta to executive creative directors. Read the whole story
The campaign targets Twitter users over age 21 who use iconic summer emojis like the smiley face with sunglasses, the bikini, the sun, the … Read the whole story
A new study from Engine Group's Cassandra and online publisher Clover Letter reports that teen girls are fed up with so-called "clickbait" stories and … Read the whole story
Ad shop Mother New York has created an out-of-home ad campaign to promote the new Westfield World Trade Center mall in downtown New York. Read the whole story
- COMMENTARY
Very few brands are jumping up and down about transparency in the wake of the ANA reports but most are thinking much more deeply … Read the whole story
Worldwide Rio Olympic TV viewing is on par with the London games in 2012, despite declines in TV viewership in the U.S. and in … Read the whole story
Nike created "Unlimited Together," a 2:30 black-and-white video supporting the USA men's and women's basketball teams. The video is part of Nike's "Unlimited Campaign," … Read the whole story
Butler, Shine, Stern & Partners (BSSP) is naming Vince Genovese as executive director, integrated production to help oversee the agency's expansion with content creation … Read the whole story
Moroch Partners was awarded additional work for the Baylor Scott & White Health account, now serving as agency of record for paid digital. For … Read the whole story
