Mediapsssst
McCann New York has announced that it has promoted Susan Young and Daniela Vojta to executive creative directors. Read the whole story
A study conducted by IPG Media Labs and Twitter showed that the same video ad is nearly twice as memorable in a Twitter video … Read the whole story
The campaign targets Twitter users over age 21 who use iconic summer emojis like the smiley face with sunglasses, the bikini, the sun, the … Read the whole story
A new study from Engine Group's Cassandra and online publisher Clover Letter reports that teen girls are fed up with so-called "clickbait" stories and … Read the whole story
Ad shop Mother New York has created an out-of-home ad campaign to promote the new Westfield World Trade Center mall in downtown New York. Read the whole story
- COMMENTARY
Very few brands are jumping up and down about transparency in the wake of the ANA reports but most are thinking much more deeply … Read the whole story
Worldwide Rio Olympic TV viewing is on par with the London games in 2012, despite declines in TV viewership in the U.S. and in … Read the whole story
Nike created "Unlimited Together," a 2:30 black-and-white video supporting the USA men's and women's basketball teams. The video is part of Nike's "Unlimited Campaign," … Read the whole story
Butler, Shine, Stern & Partners (BSSP) is naming Vince Genovese as executive director, integrated production to help oversee the agency's expansion with content creation … Read the whole story
Moroch Partners was awarded additional work for the Baylor Scott & White Health account, now serving as agency of record for paid digital. For … Read the whole story
