MAD Agency Daily
Monday, August 22, 2016
  • Zombies In Adland: Groundbreaking Snapchat Campaign For Activision

    The campaign, created by 72andSunny, centers on a zombie geofilter rollout that features "rabid zombies" lunging into focus from the perimeter. The concept is … Read the whole story

  • Sprint Responds To 'Goliath' With New Marcarelli Ad

    Sprint has responded to Verizon's recently released Jamie Fox ads with a new ad of its own featuring Paul Marcarelli, who did the iconic … Read the whole story

  • Hewlett Packard Enterprise Shifts Most Of Its $224 Million Ad Assignment To Publicis

    The switch comes after a review, although some Omnicom shops will retain work, the software and technology services company confirmed. The move follows the … Read the whole story

  • Annie's Uses In-House Agency To Showcase Product Expansion

    The expanded product offering and campaign come two years after General Mills purchased Annie's for $820 million. This campaign coincides with General Mills' push … Read the whole story

  • Freshpet Fans Showcased In New Campaign

    For the campaign Freshpet and its agency T&S interviewed consumers who had previously written to the brand. The letters selected tell stories that highlight … Read the whole story