MAD Agency Daily
Tuesday, August 23, 2016
  • Ad Blocking: Is It Panic Time In Adland?

    Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists … Read the whole story

  • Barker Retains $50 Million SlimFast Biz After Review

    Barker, which has held the account as creative AOR since 2014, will continue to handle branding, marketing strategy and creative across TV, print, and … Read the whole story

  • Revamped Grey London Wins Big UK Retailer Marks & Spencer

    The account will comprise both advertising and digital, marking the first time the retailer has appointed one agency to handle both parts of the … Read the whole story

  • Microsoft Taps SNL Talent Colin Jost To Host Bing Awards

    Bing Ads on Monday announced the "shortlist" of agency winners for its Bing Agency Awards 2016 event scheduled to take place next month. The … Read the whole story

  • Jellyfish Hires AOL Vet For New U.S. Creative Director Role

    UK-based Jellyfish is naming Cory Hudson as U.S. creative director to help grow its accounts here. He joins Jellyfish from BannerWave, where he served … Read the whole story

  • Is This The New Brand?

    How would you define customer experience? Is it how you make people feel? Or how easy you make it to work with you? Is … Read the whole story

  • Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies

    The problem of advertising fraud has found a thoughtful opponent in the programmatic space. While buying ads programmatically can greatly enhance targeting and measurement, … Read the whole story