Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists … Read the whole story
Debi Kleiman, a former agency and marketing executive who spent decades in marketing leadership positions, will join Boston-based Cramer, a brand experience agency, as … Read the whole story
Barker, which has held the account as creative AOR since 2014, will continue to handle branding, marketing strategy and creative across TV, print, and … Read the whole story
The account will comprise both advertising and digital, marking the first time the retailer has appointed one agency to handle both parts of the … Read the whole story
Bing Ads on Monday announced the "shortlist" of agency winners for its Bing Agency Awards 2016 event scheduled to take place next month. The … Read the whole story
UK-based Jellyfish is naming Cory Hudson as U.S. creative director to help grow its accounts here. He joins Jellyfish from BannerWave, where he served … Read the whole story
How would you define customer experience? Is it how you make people feel? Or how easy you make it to work with you? Is … Read the whole story
The problem of advertising fraud has found a thoughtful opponent in the programmatic space. While buying ads programmatically can greatly enhance targeting and measurement, … Read the whole story
The latest incarnation of KFC's Colonel Sanders is the sassiest and sexiest to date. Shall we call him Colonel Ziggler? KFC teamed up with … Read the whole story
McCann New York added three employees to its account and creative teams. Peter Bracegirdle was named executive vice president, executive account director; Shayne Millington … Read the whole story
The Insurance Digital Revolution (IDR), an industry campaign organized by three insurance organizations, IIABA’s Agents Council for Technology, ACORD User Groups Information Exchange, and … Read the whole story