MAD Agency Daily
Wednesday, August 24, 2016
  • IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact

    That was one finding from an IPG Media Lab study, "Putting Science Behind The Standard." Attendees at a MediaPost conference in Lake Tahoe today … Read the whole story

  • Can Brandtech Save Adtech?

    Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of … Read the whole story

  • Chobani Appoints Horizon Media As Its New Media AOR

    OMD was the incumbent, but opted not to defend. The yogurt marketer spent more than $30 million on ads in 2015, according to Kantar … Read the whole story

  • To Get The Hip Is To Get What It Means To Be Canadian

    Something strange happened last Saturday night. An entire nation stopped to watch a rock concert. And I mean the entire nation. As far as … Read the whole story

  • What's Next, Drone Delivery Of Your New Car?

    Hyundai is partnering with Amazon for the "Prime Now. Drive Now." program that lets drivers in the Los Angeles/Orange County area book 2017 Hyundai … Read the whole story

  • Dietz & Watson Launches First National TV Spot

    Developed with its agency, Allen & Gerritsen (A&G), the creative supports D&W's antibiotic-free product line Originals with a voiceover describing the quality of the … Read the whole story

  • Knock Knock: Schlage Showcases Its Door Hardware

    Schlage and its agency Young & Laramore (Y&L) are introducing the "Open Possibilities" campaign to elevate the profile of the client's door hardware vis … Read the whole story