That was one finding from an IPG Media Lab study, "Putting Science Behind The Standard." Attendees at a MediaPost conference in Lake Tahoe today … Read the whole story
Very popular El Segundo-based ad agency David & Goliath does not own davidandgoliath.com. Nope. It's owned by a Dallas-based agency. Read the whole story
Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of … Read the whole story
OMD was the incumbent, but opted not to defend. The yogurt marketer spent more than $30 million on ads in 2015, according to Kantar … Read the whole story
Something strange happened last Saturday night. An entire nation stopped to watch a rock concert. And I mean the entire nation. As far as … Read the whole story
Hyundai is partnering with Amazon for the "Prime Now. Drive Now." program that lets drivers in the Los Angeles/Orange County area book 2017 Hyundai … Read the whole story
Developed with its agency, Allen & Gerritsen (A&G), the creative supports D&W's antibiotic-free product line Originals with a voiceover describing the quality of the … Read the whole story
Schlage and its agency Young & Laramore (Y&L) are introducing the "Open Possibilities" campaign to elevate the profile of the client's door hardware vis … Read the whole story
Mollie's Fund, an organization that educates young people about melanoma prevention and skin cancer detection, launched a heartbreaking ad campaign called "Mr. Sun." The … Read the whole story
AKQA promoted Rachel Barek to general manager of its Washington, D.C. office, up from director of client services. She is responsible for helping clients … Read the whole story
The U.S. Forest Service and National Association of State Foresters tapped St. John & Partners to redesign the Smokey Bear website to coincide with … Read the whole story