MAD Agency Daily
Thursday, August 25, 2016
  • Y&R Wins A Big One: $415 Million Census 2020 Contract

    The official census takes place between April and December of 2020 but there's lots of groundwork to be done in advance. As the Census … Read the whole story

  • WPP Posts 4.3% First-Half Growth, Takes Write-Down On comScore

    The comScore write-down comes amid an internal financial audit at the measurement company, which has resulted in a sharp drop in its market value, … Read the whole story

  • Back To School: Ad Council Celebrates Adult Learners

    Developed by the non-profit Dollar General Literacy Foundation, the Ad Council, and ad agency McKinney, the "Finish Your Diploma" campaign celebrates adult learners by … Read the whole story

  • Would You Like Some 'Gronkamole' With Those Chips?

    DraftKings and its agency Butler, Shine, Stern & Partners (BSSP) are preparing for the 2016 NFL season with a new campaign featuring popular NFL … Read the whole story

  • Sasquatch Sighting: Downed Power Lines

    Puget Sound Energy is using humor and clay animation to raise awareness about potentially dangerous electric and gas situations. The work was developed with … Read the whole story

  • A New Creative Strategy for Agency Diversity, Briefly

    Typical diversity initiatives aren't effective in agencies, because agencies aren't typical businesses. We need a much more strategic and creative solution than the one-size-fits-all … Read the whole story