MAD Agency Daily
Monday, August 29, 2016
  • Wild Card In Agency/Client Relationship: Trust

    Curtis Smith, Accenture's North America Media Lead, told a MediaPost marketing conference this week that for the most part marketers trust their media agencies. … Read the whole story

  • You In? USTA Wants To Know

    The U.S. Tennis Association (USTA) is raising awareness for the U.S. Open tournament with a new campaign called "You In?" The campaign was created … Read the whole story

  • TBWA\Chiat\Day Wins Intel's Global B2B Assignment

    The assignment followed a three-month pitch. The agency is tasked with developing a platform with an integrated global campaign aimed at senior business and … Read the whole story

  • Snackdown! Spunkmeyer Promotes Its Expansion Into The Retail Space

    Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdown" campaign serves as a call-to-action to test Otis Spunkmeyer foods against competing … Read the whole story

  • Mother Gives Its Favorite NYC Barber Shop A Makeover

    The agency is replacing the decor of the shop--located at the Port Authority Bus Terminal. Specifically, it is revamping the cheesy, aged posters and … Read the whole story

  • GSP Appoints Its First Chief Creative Officer And Names A President

    Agency creative veteran Margaret Johnson was promoted to the CCO role and managing partner Derek Robson assumes the presidency. Several other executives were named … Read the whole story