by Steve McClellan
The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously … Read the whole story
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by Richard Whitman, Columnist
The video, which also includes several spoof Clinton and Trump ads, marks the second appearance of the company's faux founder. Read the whole story
by Joe Mandese
About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis released this morning by a leading … Read the whole story
by Steve McClellan
Global spending on golf is expected to total $1.82 billion in 2016, up 5.1% from 2015, according to IEG research, part of WPP's ESP … Read the whole story
by Karlene Lukovitz
Pizza Hut is also launching a "Flick Football Challenge" game inviting fans to share videos of their skills for chances to win free pizza … Read the whole story
by Larissa Faw
Developed with agency Marcus Thomas, Cleveland, ads in a new campaign are the first by the utility to not make any claims for, or … Read the whole story
by Steve McClellan
Just in time for the start of the football season, the campaign kicks off a new Minnesota Vikings scratch game and helps promote the … Read the whole story
COMMENTARY
by Drew McLellan
It's not enough to distribute the company Kool-Aid. Getting employees to drink it requires you to authentically express - face-to-face - why you believe … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of … Read the whole story