• by Amy Corr , August 29, 2016

How dirty is the clothing industry? As dirty as your grossest skidmark-stained underwear, according to PACT | ORGANIC, an organic clothing company. The clothing industry is the second largest polluter in the world – behind only oil production – and accounts for 10% of global carbon emissions.

"The Skidmark" is a 45-second digital ad filled with hot models in sexy underwear. And then we see the backsides of each model, along with their skidmarked underwear. There's touching, writhing and even more dirty underwear. "The fashion industry leaves a stain on the world," closes the video. "Change starts with your underwear." The Denizen Company created the ad.